Tag Archives: travel behaviours

Food & travel behaviors

I bet there is not a single one of you out there reading this who never posted at least one picture of his food!!
Right? 🙂

It seems to me we are all surrounded by food. We are not just surrounded, we are flooded with images of food and drink. Drowning.

A look into facebook, instagram and co. is enough to see what my friends have eaten at the restaurant, what they have cooked at home, what their babies are eating… You can’t even escape this trend by watching tv: there are food-shows everywhere!!

Lugano14food
Italian food and lifestyle in Lugano

Even if I definitely do not want to see very single dish you are eating at home or at the restaurant around the corner, I think this is a good trend. People were eating privately, not really thinking about if the food is beautiful, healthy, ugly… worth a picture or not. We finally think about the food. About where it comes from, what effects it has on our bodies and most important: what effect it has on our friends who see it posted. It became a kind of status symbol.

By the way… I am loving this new trend of the short cooking instructions videos (like the ones of “Tasty” any many more). It makes cooking seem easy and accessible to everyone.

Delicious Waffle in Greece
Delicious Waffle in Greece

Are you a food-driven traveler?

Nowadays, when we travel we do not just want to show our friends at home the hotel room or the beautiful panoramic views we are seeing, we want to also show (and show off 😉 ) which restaurants we are going to and what we are eating.

Europe is trendsetter in this, and it seems this trend has also been carried overseas to the USA. I read that incredible 95 percent of American travelers are interested in a unique food experience when they travel. It was only 47 percent in 2013!

Thinking about how I chose my travel destinations I notice  that food definitely plays a big role! I can define myself as a food & cuisine driven traveler.

Travel & Food
Destinations are promoting themselves through their food: in this case Spain.

Generally speaking, I am always happy when I am able to find out more of the culture through the food, so it is always an adventure for me to try something I have never eaten before, but if I feel uncomfortable with the local food then this influences the mood of the entire trip.

Fortunately this happened just once very strongly. It wasn’t even a too exotic destination. I won’t tell you which destination it was. But if you want you can guess! 🙂

Back to us: this is changing the landscape of travel. Destinations are changing their marketing campaigns and tourism professionals are spotting a good business with culinary experience travel.

Foodies are looking for a deeper experience than the random restaurant suggestions we can read in every travel guide.

Wine and travel
Wines also play an impotant role in the travel experience

But how do you find the places and restaurants to visit?

A local travel advisor can be very helpful. Travel agents had lost a lot of importance due to the fact that all of us prefer to go the direct way and look into the internet instead of go through a travel agency. But in this case local agencies can really help. They know the hot spots and can offer you an authentic food experience … even if it’s only by their personal experience. I think you can find out very easily if you are talking to someone who knows what you are searching for.

If you want to organize everything on your own you can do some research on the internet. You can normally easily find some guest’s reviews or bloggers suggestions.

Just be careful not to choose a restaurant only because of its massive presence on the internet, this does not automatically mean it is good. The small delicious restaurant around the corner will normally not even have a homepage.

Which are your favorite destinations when it comes to food?
It would be interesting to find out.

PS: Okay I admit, I am also often taking pictures of my food … just now, after having written this article, my smartphone fell into my salad… 😉

Love of Food
“There is no sincerer love than the love of food”